Pennsylvania enacts law requiring labels on artificial intelligence commercial advertisements

Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law on Thursday, according to reports from The Verge, CBS News, and Beaver County Radio. The legislation makes Pennsylvania one of the first states in the nation to mandate formal disclosures on commercial advertisements created using artificial intelligence. [1][2][3]

The Verge reported that the new statute covers advertisements presented across multiple formats, including still images, audio, video, and written text. Under the law, any advertisement that has been significantly modified or generated by artificial intelligence must feature a clear label displayed in the same format as the advertisement itself. [1]

The labeling requirements apply broadly across different scales of business, according to The Verge. The rules cover everything from television commercials produced by major corporations to promotional flyers created by local restaurants. [1]

Generative artificial intelligence uses specialized models trained on data patterns to produce synthetic media, including text, images, video, and audio, in response to user prompts. [5]