Meta ad growth outpaces Google search as artificial intelligence shifts discovery

Meta recorded ad revenue growth that was more than double the rate of Google Search and other units in the third quarter, CNBC Tech reported. The gap between the advertising growth of Meta and the search expansion of Google reached its widest point since 2021, according to CNBC Tech, Oz Arab Media, and Firstpost. [1][5][7]

Chief executive Mark Zuckerberg said investments in artificial intelligence have produced better targeting tools for brands to promote products across Facebook and Instagram, CNBC Tech reported. Analyst Nate Elliott told CNBC Tech that as artificial intelligence changes discovery, consumers may discover tools they prefer over Google. [1]

Separate reports from FourWeekMBA indicate that Google and Meta are backing data center partners with up to 133 billion dollars. At the same time, Pasquale Pillitteri and Red Hot Cyber reported that France has voted on a data traffic tax targeting major digital firms including Google and Meta, which could raise 10 billion euros through a proposed fee of 0.055 euros per gigabyte. [2][3][6]

Instagram is a photo and short-form video sharing social network owned by Meta Platforms. Google processes billions of web queries every day, holding approximately 90 percent of the global search market and making most of its revenue from advertising auctions. [8][10]