Apple announces October 13 product launch focused on smart home devices

Apple will unveil new products on Tuesday, October 13, MacRumors and 9to5Mac report. The company confirmed it is hosting a product launch in New York City using the tagline "Welcome home", according to reports from Engadget and Bloomberg Tech. Engadget noted that the gathering will take place in Tribeca, New York, starting at 9 AM Eastern Time. [1][3][4][7]

The announcement was made by Greg Joswiak, the senior vice president of worldwide marketing at Apple, MacRumors and 9to5Mac report. Rather than a traditional stage event, MacRumors and Engadget report that Apple is inviting media members to an in-person session, which Apple referred to in invitations as an "Apple Experience". [1][3][4]

Reports from GSM Arena and Engadget indicate that the launch will focus on smart home products. Industry expectations include a long-rumored device referred to as the HomePad or Home Hub, alongside updated versions of the HomePod mini speaker and the Apple TV 4K box, GSM Arena and Engadget report. [2][3]

Additionally, 9to5Mac reports that the event may feature new home accessories co-developed with LG. Tom's Guide separately noted that leaked renders have recently surfaced showing purported smart home devices from both Apple and LG. [4][5]