Apple announces October 28 product launch event in Los Angeles

Apple will host a new product launch on Wednesday, October 28 in Los Angeles, MacRumors, 9to5Mac, and Engadget reported. The event is themed Pro and Tell and will start at 10 a.m. Pacific Time, according to 9to5Mac. Selected members of the media have been invited to Los Angeles to test the new hardware in person, while other announcements will be released through press releases, MacRumors and 9to5Mac reported. [1][2][4]

The gathering follows an earlier announcement on October 13 in New York City called Welcome Home, 9to5Mac reported. That previous event featured the introduction of the HomeView smart display, the HomePod mini 2, and an updated Apple TV 4K, according to 9to5Mac. [2]

Media outlets reported that the event is expected to focus on new Mac and iPad hardware. Engadget, CNBC, and Bloomberg reported that Apple is expected to announce a touchscreen laptop. Tom's Guide and Digital Trends reported that the company may introduce an OLED touchscreen MacBook Pro alongside an updated iPad mini featuring an OLED panel and a relocated front-facing camera. Tom's Guide and Digital Trends also noted that an M6-powered iMac could be unveiled. [3][4][7][9][10]

Engadget reported that the Los Angeles gathering is planned as an all-day event. Apple has not yet confirmed the specific product lineup that will be revealed during the presentations. [1][4]